Farah Alli

Farah Alli is a founding member of Story Residential, dedicated to providing clientele with a personalized approach to profitable real estate investing. With over 20 years of experience as a third-generation real estate veteran, she passionately guides clients through complex, personal decisions to achieve their real estate goals.

Story Residential is the #1 Compass Team in Hudson County and #2 in New Jersey, with over $1 billion in real estate sales across Hudson, Bergen, and Monmouth Counties since 2014. In 2021, Story Residential completed $157 million in transaction volume and was ranked #5 Large Team in New Jersey by RealTrends.

As a broker, Farah has built a team of agents and specialists to meet her clients’ real estate needs nationwide. She leverages her deep ties in the Hudson County community and her vast network of builders, contractors, and interior designers to offer unparalleled value to her luxury clientele. Before founding Story Residential, Farah served as Sales Manager for Hudson River Properties, mentoring new agents and collaborating with seasoned agents to maximize sales production while managing over $20 million in transactions annually.

Farah’s extensive background in sales and management has earned her acclaim for her directness, transparency, compelling marketing, expert negotiations, and ability to keep deals on track calmly and efficiently. Whether working with a first-time buyer or a seasoned investor, Farah meticulously pairs each buyer with their ideal property. When selling, her love of architecture, design, and stylish home staging maximizes her clients’ home values.